content-creation
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The Weight of Social Media, and the Architecture of Strategy
I used to believe that social media success was a matter of discipline—of consistency, effort, and optimization. That if you just kept at it, if you posted at the right times, followed the right trends, and engaged with enough people, things would eventually fall into place. But social media, I’ve come to realize, isn’t just Continue reading
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The Creative Pitch My Dad Didn’t Buy
When I was a kid, I heard the phrase “winter tires” and immediately imagined something extraordinary. To me, winter tires were like snowshoes for cars—just as snowshoes expand a person’s ability to navigate deep snow, I imagined winter tires as specialized, oversized creations designed to master snowy roads. What I didn’t yet know was that Continue reading
Carrie Bickner 