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The Creative Pitch My Dad Didn’t Buy
When I was a kid, I heard the phrase “winter tires” and immediately imagined something extraordinary. To me, winter tires were like snowshoes for cars—just as snowshoes expand a person’s ability to navigate deep snow, I imagined winter tires as specialized, oversized creations designed to master snowy roads. What I didn’t yet know was that Continue reading
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The Guide in the Passenger Seat
I moved back to the Detroit area recently, and my work brought me to Warren, Michigan. It’s a route I’ve come to know well—a drive my father once took every day during his decades at Campbell-Ewald, where he worked as a copywriter in the 1970s and 1980s and a creative director in the 1980s and Continue reading
Carrie Bickner 